William Diamond built the Custom collection as the epitome in exclusive designs. He spends months every year visiting talented designers and committed craftspeople to ensure he stocks the most remarkable pieces of furniture in the world.

His perseverance paid off with the Ali chair, sourced from a very special Portuguese design studio. Inspired by iconic Mid-Century pieces, the Ali has been entirely updated for the modern European home, with a low back, streamlined profile, and contemporary metal legs available in black or brass.

Like all Custom pieces, the Ali is fully customisable, with an almost endless variety of choices available. Customers can choose to change the colour, fabric, and accessories, so that this chair fully reflects their owner’s personality, preferences, and natural sense of style.

Among the most popular pieces in the Custom range, the Ali chair can be matched with sister bar stools, for the full designer-inspired interior.

Please note: Photos are for illustrative purposes only. Brass legs are an optional extra—contact our sales team for more details.

Dimensions:

Height to back: 82cm

Height to arm: 67cm

Depth Seat: 50cm

Width Seat: 49cm